Club FM 99.6 from Mathrubhumi has expanded its reach outside India with its transmission in Dubai, which went live on Monday, 11th July at 9:09 AM Dubai time. Club FM, which started broadcasting on December 14, 2007 in Thrissur, later expanded in Kannur, Kochi and Thiruvananthapuram. The Dubai station is its 5th station. Read programming details for the foreign transmission here. » YuppTV Bazaar, online marketplace from YuppTV, has joined hands with Silly Monks to strengthen its content production. As a creative agency, Silly Monks has established a strong foothold in the content production domain with their premium regional content. Expanding the entertainment catalogue on YuppTV Bazaar, this alliance will also provide users with access to new Hindi, Telugu, Tamil and Malayalam content. » Lokmat Connect, an Experiential Marketing division of the Lokmat Group, in association with Birla Sun Life Mutual Fund launched awareness camps across 5 locations in Maharashtra as part of the ‘Jaanoge tabhi toh Maanoge campaign – a National Investor Education and Awareness Initiative’. Aimed at reaching out to over 2000 people in Maharashtra, this campaign will spread financial literacy in the state. See more. » YouTube is in talks with a few broadcasters including ESPN, ABC, and CBS for providing their TV service online without payment of any cable subscription. Likely to be launched mid next year, this online streaming service will be called ‘Unplugged’.
YouTube
Importance of Video in Social Engagement
This week, Skribe features Kimberlee Morrison, a freelance writer and editor, as well as a regular contributor to AdWeek’s Social Times. She has more than a decade of experience with topical expertise in business, technology, entrepreneurship and social media. Today, Kimberlee talks about video playing an important role in social engagement.
Marketers still face significant challenges when it comes to measuring return on investment on social media. Still, each of the social networks analyzed in the ‘Simply Measured State of Social 2016′ report is experiencing some manner of growth and expansion. Let’s take a look at how the established players like Twitter and Facebook are changing, and how your marketing strategy should evolve.
It might seem that Facebook is the primary destination for marketers, but it doesn’t have complete saturation among the Interbrand 100. 97 percent of brands use the site and 93 percent post content monthly, down 1 percent compared with last year.
Brands seem to have missed the message from users that video is what they want. Facebook videos are generating more than 8 billion views per month, yet videos are the least-posted type of content among marketers. Facebook Live is one way to create rich video content that also lasts beyond its original broadcast while also jump-starting a video marketing campaign.
Twitter has managed to captivate marketers, with 100 percent of the Interbrand 100 represented and 99 percent posting monthly. Twitter’s current and future success largely relies on the short format and the one-to-one relationship between brand and user.
Given the relationships Twitter creates, influencers can become an important key for deep audience engagement. Twitter has stated that 47 percent of users make purchases because of influencer suggestions, and people trust influencers more than brands in general.
The real story of the last year in social marketing is the continued move to video as a core aspect of both networks and marketing campaigns. Twitter recently increased the time limit on Vines, and users have already proven that they’ll engage heavily with video content on the platform. Facebook has become the most preferred network for video sharing, and YouTube has increased watch time by 50 percent year-over-year for the past three years.
Established social platforms have shifted their attention to video because video is what users are engaging with most often, according to the report. However, newer, more agile, services like Snapchat are leading the way in innovation.
The full report for ‘Simply Measured State of Social 2016’ can be downloaded here.
KPMG’s Cyber Kare
KPMG has launched a cyber security app – Cyber Kare in India. The Cyber Kare toolkit is designed for the senior management to assess their organization’s current positioning with respect to cyber risk exposure and cyber security preparedness. See more. » The Appointments Committee of the Cabinet (ACC) has announced K G Suresh as the new Director General of the Indian Institute of Mass Communication. Suresh, who has earlier worked with PTI and Vivekananda International Foundation (VIF) as Editor is currently working as Senior Consulting Editor with DD News. He will serve IIMC for three years from the day he assumes office. » Kochi based Lamda Media Solutions has launched a mobile app ‘My Election’ to provide users with information on the Kerala assembly polls, to be held on May 16. This free-to-download android app can be operated in English or Malayalam and will also give information about the history of Kerala Assembly Elections since 1957. » Underscoring its concern with the spread of online information, The Ministry of Posts and Telecommunications of North Korea has officially blocked Facebook, YouTube, Twitter and South Korean websites for a certain period of time. The decision, though unlikely to have a major impact on ordinary North Koreans, will become a bane for visitors and foreign residents in North Korea. Anyone trying to access the blocked sites in an “improper” way, or using them to distribute “anti-republic data” would be punished, although the penalty is not specified.
PM Changes Game
Narendra Modi seems to have changed his outlook towards the media. According to sources, the PM is now telling his cabinet colleagues and bureaucrats to interact with the media and convey the work accomplished by his government in the last 18 months. His colleagues are however, continuing to stay away as they are wary of a fallout should they speak what is not in the script. » The Ministry of Finance is now on YouTube. The channel was officially launched yesterday with an aim to strengthen the online presence of the ministry by Arun Jaitley. It will feature videos of major schemes, meetings, events and press conferences exclusively related to the Ministry. » Actor Irrfan Khan has joined the bandwagon on the intolerance debate. Expressing that shutting one’s mouth is not a healthy sign of a growing society. “I find it very strange when few people say that actors should act and they should not express their opinions on issues. Everybody has the right to speak their mind and concerns” he said during the NDTV Indian of The Year Awards.
Key Acquisition
Microsoft is all set to enhance interaction between people and technology as it has confirmed the acquisition of SwiftKey, one of the most popular keyboard apps on iOS and Android. Microsoft has decided to integrate SwiftKey into its Word Flow keyboard for Windows and keep developing the keyboard app. » Tata Motors has decided to rechristen its new hatchback ‘Zica’, since the name resembles the ‘Zika’ virus which has recently reached epidemic proportions in Americas and spreads through mosquito bites. The car will continue to carry the current name for Auto Expo 2016, the new name will be announced a few weeks later. » At a US Home Affairs committee hearing for countering extremism, Google announced two pilot schemes. “One of the pilot schemes will make the videos discoverable on YouTube whereas the other one is to make sure when people put potentially damaging search terms into our search engine,” said Anthony House, Senior Manager for Public Policy and Communications at Google.
Art Today
India Today group on Thursday announced the first ‘India Today Art Awards’ in New Delhi, in partnership with the DLF Group, India Art Fair and EDC. The list of awardees includes prominent names like BN Goswamy (Art writer of the year), Roobina Karode (Curator of the year). See More. » BW Businessworld has been awarded with the Chanakya ‘Magazine of The Year Award’ for excelling in reporting & analysis and its path-breaking style. The award was presented during the 10th Global Communication Conclave of Public Relations Council of India (PRCI) – a national body of PR, media, advertising, and HR professionals, held recently in Kolkata. » The video sharing feature of Facebook, is turning out to be a serious competitor for YouTube. The social platform has announced that it recently hit 100 million hours of daily video watch-time in a day and has recorded 1.04 billion daily active users so far.
The Fox & The Giants
Fox News is teaming up with Google and YouTube for the Republican debate next Thursday, January 28th. The debate scheduled for 9PM to 11PM ET, will have Google Trends data and YouTube celebrities coming up with questions for the candidates and track topics of interest throughout the night. “On the Google Trends homepage, viewers will have the chance to interact with the debate during the telecast. The page will feature real-time insights on candidate search interest, key issues and topics covered throughout the night,” reads a Fox News press release today. » Associated Journals Ltd (AJL), publisher of the now disbanded newspaper, National Herald have announced that it will cease to be a commercial entity and become a non-profit company. This decision by the publishing house comes amid the ongoing case on the ‘National Herald Scam’ at Delhi High Court, after seeking approval of the shareholders. Asked, when the newspaper will be re-launched, AJL chairman and managing director Motilal Vora said it will be done soon. “The members considered and approved a number of resolutions to convert AJL into a not-for-profit company.”
Far & Wide
Following PM Narendra Modi’s last meeting with India Inc, where top businessmen saw a need for the India story to be told abroad, PMO wants foreign media to relay our growth story. Deeper engagement is sought from The Economist and The Financial Times particularly: PMO. » Kerala High Court delivered a judgement which was definitely music to the ears of DTH players. Setting aside the levy of Luxury Tax on DTH is hopefully a precursor for a rational tax regime in the newly profitable industry. » TVF Media Labs partnered with Dice Media, the digital division of entertainment startup Pocket Aces, to launch their mockumentary comedy web-series – “Not Fit” on YouTube on 12th December. The web-series besides hoping to go viral will also act as testing ground for Pocket Aces’ analytics tool for their content management system. » Following the announcement to increase the number of channels in DD’s Freedish, the government told the Lok Sabha yesterday that 64 slots for TV and 21 slots for radio channels were available. » TRAI has scheduled a meeting with stakeholders – broadcasters and MSOs (Multi System Operators) on 18th December to discuss any issues relating to agreements in light of the phase III digitization deadline.
The Moo Point
Taking inspiration from the popular photo-blog, The Humans of New York, Shivdeep Singh, an engineering student at IIT Varanasi has started an amusing spin off called Cows of Benaras. Following the same format, Shivdeep uploads photographs of cows, and tags them with hilarious captions that depict the animals’ points of view, thoughts, emotions and stories. » ESPN has begun removing its videos from YouTube due to rights issues surrounding the launch of YouTube’s ad-free subscription service, Red. YouTube began sending out new contracts six months ago, for its creators to participate in new revenue from Red subscriptions or be removed from the ad-supported service. ESPN’s already existing contracts with various distribution partners have stopped it from becoming part of Red, resulting in the removal of its content as per the agreement. » Advertisement technology firm Fork Media has acquired an undisclosed equity stake in WiFi ad network Spid. Mumbai-based firm, known for its well segmented native advertising solutions, plans to use Spid’s existing network of 1,200 locations to know a user’s location and deliver relevant advertising.
Intuitive Ads
CouponDunia got Google talking when they made YouTube ads about viewers’ irritation with ads before a video. Now they (CouponDunia and Google) have decided to collaborate on a case study video which will help other advertisers learn from this experiment with Trueview ads. » Few lucky Facebook Messenger users experience M, Facebook’s new virtual assistant. M is powered by actual people in addition to using UI and this makes it capable of tasks no other assistant can do. David Marcus, Vice President of messaging products is confident that users will come to rely on M and realize it’s much more, pretty quickly. » Five major Samsung cafés in Bengaluru now have solar powered mobile charging stations. This low maintenance, free of cost facility is the first-of-its-kind in India, and charges over 20 phones in a day. The select locations are: CMH Road, Indiranagar; Total Mall, Sarjapura Road; Sahakaranagar; Malleshwaram; and Vijaynagar.
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