On a one of its kind campaign trail, President Barack Obama will trek through the Alaskan wilderness for a special edition of NBC’s “Running Wild with Bear Grylls.” The episode, which will be taped and air later this year, is meant to call attention to the effects of climate change on that area. PETA however, did not take the news well; releasing a statement criticizing the show. » Reliance Broadcast Network owned 92.7 Big FM undergoes revamp, unveiling its new logo. A rectangular blue panel with its name with the ‘big’ is in a yellow circle in the center, the network’s new logo is described as contemporary, young, optimistic and fun. “On a mission to reach, engage and enrich the lives of India’s vast populace, the new logo is a positive change and we are looking forward to creating yet another benchmark,” said COO Ashwin Padmanabhan. » To mark Sanskrit Diwas celebrations, DD has launched an exclusive page on Facebook and a handle on Twitter to cater to its specific audience in Sanskrit. Officials also added that the DD News has also decided to shift the timing of its Sanskrit programme ‘Vaartavali’ from afternoon slot on Sundays to evening prime time on Saturdays in order to meet a long-standing demand from viewers.
The Association of Radio Operators for India (AROI) appealed to the PM requesting that Red FM (part of the Sun Group pending investigation) be allowed to operate. ‘Radio is a free-to-air concept and shutting down Red FM will result in job losses’, said Secretary General of AROI, Uday Chawla. Scroll.in has launched ‘SocialWire’, a service that claims to showcase the top stories from across social platforms and rank them based on an ‘influential score’ algorithm. The service is able to analyse over 100,000 posts, create lists, and cluster groups from various influencers and news sources. 92.7 BIG FM in Kolkata has celebrated Tagore’s 154th birth anniversary, as ‘Baadh Bhenge Dao,’ a ‘Rabi Parbo’ concert, saw collaborative musical performances from Indian and Bangladeshi artists.
Amar Chitra Katha owned Tinkle magazine to be India’s first augmented reality enhanced magazine for children. Making its debut this month, the interactive magazine partnered with Blippar India, a visual browser, for its digital overhaul.
Vishal Singh is the new Marketing Head for Reliance Network’s Big 92.7 FM. He will report to National Head Ashwin Padmanabhan. Having 16 years’ of experience, Vishal has worked with brands like The Times of India, Dainik Bhaskar, Reliance Communications, etc.
Man with a funny bone ‘Cyrus Broacha’ has been roped in to host a special comedy show conceptualized by 92.7 BIG FM. ‘Space Matters with Cyrus Broacha’, a joint campaign between Big FM and Nissan Motors will go on-air on April 2 from 7 pm to 8 pm. Commenting on this, Broacha stated, “I am delighted to partner with Big FM and Nissan. I promise you that it’s going to be ‘BiiiiiiiiiiG Fun’”.
India stands on #1 position globally for content censorship on Facebook as per the ‘Global Requests Report’. The year 2014 saw Facebook, Microsoft, Yahoo, and Google receive over 5,800 requests from the Indian government. Radio Audio Measurement (2015) ratings for Week 9 – Big FM and Radio City take equal spot in terms of market share in Mumbai whilst for ‘time spent listening’, Big FM dominates Radio City. Nation-wide, Fever FM, Radio Mirchi and Radio City maintain leads in Delhi, Kolkata and Bangalore respectively.
The Times of India launch ‘Advertising Age’ India, an online marketing publication with a headed up by Satrajit Sen, former editor of Afaqs (@SatrajitSen).
The Annual Brand Trust Report announces its winners! In top spot is NDTV – once again India’s most trusted media brand for the second year running across three media categories (newspapers, television and radio). Dainik Bhaskar – wins in the print category due to “reader-centric editorial and good journalism” remarked, Pradeep Dwiwedi, CMO, Dainik Bhaskar. In the radio category, Big 92.7 FM (part of the Reliance Network) takes the cake, followed by Jagran Prakashan’s Radio Mirchi. The study is conducted annually by Trust Research Advisory (TRA) with over 2373 consumers across 16 cities.