Bloomberg’s Disruptors

ChaiTime-Image22.3.16Bloomberg TV announced the 1st edition of its ‘Disruptors Awards’ for excellence in advertising and marketing in Mumbai on Friday, March 18, 2016. A panel discussion was held before the awards ceremony to give a perspective on the concept of ‘disruption’ created by brands and its significance in the market. Disruptor of the Year in the Automobile category was given to Hero MotoCorp for their campaign ‘Feel the Josh’ and Disruptor of the Year in CSR category was awarded to Hindustan Unilever for their campaign ‘Haath Munh Bum’. See the full list of awardees here. » Daily Thanthi is all set to present the 4th edition of ‘MADDYS Awards 2016’ on April 1 at Hotel Taj Coromandel, Chennai. Powered by Hello FM and presented by Advertising Club Madras, the award is aimed at encouraging the work done by small and medium enterprises. The club is looking for entries across categories of work released during the year 2015. The last date for the entries is March 23, 2016. » Twitter celebrated its 10th birthday on March 21st by sending its users a Love & Thank you mail. Prior to this Twitter expanded its reach by updating its universal Windows app to support desktops and tablets and launched its app for Windows 10 smartphones. This app can be downloaded from the Windows Store.

Advertisements

#MediaMoves

MoversShakers2

Neha Kakkar has joined Bloomberg TV India as its Associate Editor. She has previously worked with Zee Media, HDFC bank, and Edelweiss Capital- financial service organizations. New Delhi based Neha can be reached @nehakakar.
MoversShakers3
» Former Senior Correspondent at Business Standard, Vijay Roy gets promoted as Principal Correspondent covering Road, Transport, Highways & Shipping ministry and MHRD as well as Logistics and Education sector. He also worked for The Financial World as Staff Reporter. Connect with Delhi based Vijay @vijaycroy.

Adverts Through The AIR

MediaWatch-Image12.10Now advertisers can book advertisements on AIR, online via ‘releaseMyAd’. The virtual ad agency has been granted exclusive authorization to accept and process ad bookings for AIR’s network of stations, including Akashvani, Vividh Bharati, FM Rainbow and FM Gold.  » Read BARC India’s detailed mandate for usage of their weekly data for all TV channels here. The rationale is to prevent misleading data interpretations and false ratings leadership claims. » Trilogic Digital Media Ltd. announced at the exchange4media conclave that it’s partnering with the iTV network to produce ‘Insight’. » Bloomberg TV and Philippines’ Cignal TV joined hands for Bloomberg TV’s debut in Philippines. » Gujarat State Information Commissioner, V S Gadhvi, reiterated the role of the media in creating public awareness about RTI. “The number of RTI applications received from citizens has gone up tremendously” and “it had led to positive changes among government officers”, he said.

Mobile Literacy

PTI9_7_2014_000161BTelecom Minister Ravi Shankar Prasad launched Disha mobile app which aims to spread digital literacy through self – learning modules. The app is free and is available on Google Play Store. A handbook having pictographic lessons prepared by Common Service Centres will also be released. The book has been designed to ensure that anyone with little or no digital literacy can also learn using this book. » Facebook is looking to tap the rising enthusiasm of the Indian online shoppers by launching a shopping festival named ‘Tied Together’ on the occasion of Raksha Bandhan. The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29. Facebook’s role will be to use its subscriber base and social networking platform to drive traffic to the shopping sites. » Twitter’s Dick Costolo’s been mulling the idea of stepping down from the board since his exit from the CEO slot. According to sources, he will make an exit by the end of the year. Bloomberg and The Wall Street Journal had earlier published reports about a possible board shakeup, while Twitter continues to decline to comment.

@nomoreRushdieparodies

ChaiTime_17.07Salman Rushdie’s appeal to his parody account @RushdieExplains run by Rohit Chopra, a popular columnist to tweet under his own name has worked.  Mr. Rushdie tweeted, “Dear @RushdieExplains, the joke has worn thin. I’m tired of having your opinions ascribed to me.”  In response @RushdieExplains decided to call it a day with, “Alright friends. This account is officially no longer @RushdieExplains” renaming himself as @IndiaExplaind. » Bloomberg reports, an Irish company called Probendi, who owns the ‘iWatch’ trademark in Europe, has filed a legal challenge in a Milan court to protest Apple’s use of the term in its ads. » Following Facebook and Pinterest, Google experiments to add ‘Buy’ button method to feature ‘Purchases on Google’ allowing smartphone users to make online purchases from search results.

Deal Street

Media Watch_16.07.2015Bloomberg TV India launches Deal Street, a half an hour business & finance special series hosted by Mini Menon. The show will not only attempt to decode some of India’s biggest corporate and financial deals with discussion and analysis around funding, mergers & acquisitions but also feature business leaders under the spotlight. » It seems that the MIB is ready to start auctions for Phase III as it released important documents pertaining to the impending on its website. These include the migration Grant of Permission Agreement (GOPA) for new applicants and Wireless Planning & Coordination (WPC) Wing license. » Hinduja Group christens its Headend-In-The-Sky (HITS) service as ‘NXT Digital’. The NXT Digital service will now broadcast via satellite. The biggest draw for the network owner is the low comparative capital investment and additional revenue opportunity through VAS services – something, which has not been possible with DTH.

#MediaMoves

ET-NOW-LogoCongrats to Amitha HB who steps up to become assistant producer at ET Now. Prior to this, she was associated with Bloomberg TV India. Mumbaikar Amitha can be reached @AmithaHb. Moving on, Bloomberg TV India also is shaking things up as it welcomes Pooja Gupta as news co-ordinator. Mumbai based Pooja was previously with Times Now and Adgully – a media, marketing, and advertising website. Connect with her @IPoojagupta.