India’s Most Hated

ChaiTime-Image05.01.16.jpgGoonj Labs, a mass media research startup, has tracked down the trends, popular mentions, Google searches and YouTube viewership to map the popularity of Brands in India. In a report called ‘The Goonj India Index 2015’ Facebook was the most wanted brand in India in 2015 with 24,505.93 GPM (1 GPM = Estimated reach of 1,00,000 on Digital Media). Airtel meanwhile saw itself at the bottom as the most hated brand with 137.03 GPM. Among other popular brands were Dainik Bhaskar and TOI with 808.30 GPM and 662.06 GPM. » Taking advantage of the ‘odd-even scheme’ in Delhi, Radio City 91.1 has launched a clever campaign themed ‘Odd ya Even, Gaadi Dega Radio City 91.1’, providing free cab service to the selected lucky listeners. With this initiative Radio City is not just offering convenience, but also facilitating carpooling and encouraging listeners to contribute their bit to ease pollution ridden Delhi. » As New Year resolutions go, we all have our own goals set for the year. Some decide to read more while others decide to build ‘artificial intelligence’, well at least Mark Zuckerberg does. The Facebook billionaire in a recent post revealed that his personal challenge for 2016 is to build a virtual assistant to help run his house and assist him at work, “kind of like Jarvis in Iron Man”. Zuckerberg is known to take such personal challenges every year, last year it was read two books a month and learn Mandarin before that.

India Steps Up!

doing-business-2015-world-bank-reportIndia moves up 12 places in World Bank’s Ease of Doing Business report. The implementation of the ‘elimination of minimum paid-in capital’ and a ‘certificate to commence business operations’ caused the jump from last year’s 142nd spot to 130. Considering India’s mammoth economy, World Bank’s Chief Economist & Senior VP Kaushik Basu called it a ‘remarkable achievement’. » Facebook’s Townhall meeting is set to take place at IIT Delhi today. To be hosted by CEO Mark Zuckerberg himself, 900 students are expected to attend the Q&A session. Posting about the event earlier this month on his page Zuckerberg said, “More than 130 million people use Facebook in India. I’m looking forward to hearing directly from one of our most active and engaged communities.” » Telcos have a new move up their sleeve in their petition against TRAI to roll back its “coercive and grossly unjust” order of paying penalties for call drops. Top operators Airtel, Vodafone, Idea and Reliance have grouped up claiming that “to recover this cost of compensation, telecom operators will have to increase tariffs, leading to customers spending more to purchase telecom services.”

Adverts Through The AIR

MediaWatch-Image12.10Now advertisers can book advertisements on AIR, online via ‘releaseMyAd’. The virtual ad agency has been granted exclusive authorization to accept and process ad bookings for AIR’s network of stations, including Akashvani, Vividh Bharati, FM Rainbow and FM Gold.  » Read BARC India’s detailed mandate for usage of their weekly data for all TV channels here. The rationale is to prevent misleading data interpretations and false ratings leadership claims. » Trilogic Digital Media Ltd. announced at the exchange4media conclave that it’s partnering with the iTV network to produce ‘Insight’. » Bloomberg TV and Philippines’ Cignal TV joined hands for Bloomberg TV’s debut in Philippines. » Gujarat State Information Commissioner, V S Gadhvi, reiterated the role of the media in creating public awareness about RTI. “The number of RTI applications received from citizens has gone up tremendously” and “it had led to positive changes among government officers”, he said.

User Says Adios to Ola

Chai Time - Image 31.8Chennai based Swapnil Midha used Ola about 3 weeks ago and since then she has received text messages containing personal data of more than 300 Ola customers in Bangalore. What is definitely a technical flaw and a serious security threat went unaddressed by the taxi service aggregator. Multiple phone calls to their call centre and several angry emails later, Ola has informed her on Twitter that the problem has been fixed. The company admitted that it was an erroneous driver device entry causing the SMSs to go to Midha’s phone, which has been deleted and a verification procedure has been put in place. » In a tribute to the ‘Missile Man’, Delhi’s Aurangzeb Road will soon be rechristened A.P.J. Abdul Kalam Road. NDMC Vice-chairman said that the change, as requested by certain sections of society, was unanimously supported by the council members. » Vodafone to follow Airtel by launching 4G(LTE) services by year end. The first beneficiaries will be the 5 cities of Mumbai, Delhi, Kolkata, Bangalore and Kochi. Expanding the 3G reach, the company will also roll out 3G networks to 7 circles – Northeast, Assam, UP West, Kerala, Rajasthan, Karnataka and Odisha.

WhatsApp Reloaded

ChaiTime-Image27.8Have you checked WhatsApp on Android recently? Now it’s reloaded with more control over messaging to the users. The update allows users to mark messages as unread even after reading them, customize message ringtones and pop up notifications, mute individual contacts, use lesser data in WhatsApp calls, and express with new emoji. » Nikon has put down its caution notice against the two E-Commerce websites – Flipkart & Snapdeal, stating that they are not its authorized partner/dealer. Therefore, users are advised to check the warranty entitlements before buying any products from these portals. This decision came after Flipkart lodged a complaint against Nikon India in the Karnataka HC on August 3, which advised to settle the matter out of court. » ‘Augere Wireless Broadband’ is now the wholly owned subsidiary of Airtel in 4G push. The acquisition gives Airtel the right to use 2300MHz spectrum in a total of nine circles. This move enhances the company’s strength in 4G, which it launched recently.

Call Drops!

ChaiTime-Image17.8BSNL has approved sharing of airwaves i.e. intra-circle roaming between Bharti Airtel, Reliance Jio, Vodafone India, Reliance Communications and Uninor. “Intra-circle roaming agreement, since spectrum is shared, improves the service quality. In addition, it lowers infrastructure costs also. The network management is better. In the end, all this benefits the customer,” said Shrivastava, Director of BSNL. » The 5th edition of Pitch Top 50 Brands by exchange4media announced the final list of this year’s top 50 brands which included Cipla, ITC, Tata Steel, Hotstar, Uber, Xiaomi, Amul, HCL, Aam Aadmi Party, Arnab Goswami, Flipkart, Rolex and many more. » Facebook is launching its expansion of ad types and formats available in the Audience Network which aims to provide better outcomes for advertisers, apps and customers. Audience Network will offer publishers the chance to upgrade to the latest SDK and utilize the new MediaView through which they can bring the auto-play video ads experience from Facebook directly to their apps. » Lenovo initiated a national digital campaign ‘Pitch to Her’, in association with Yuwa, a social development platform for girls based in Jharkhand, on August 15th. ‘Pitch to Her’ is a contest to crowd-source solutions to improve the lives of the girls, the winners will be invited to visit Hutup village for a sponsored internship with YUWA and a certification from Lenovo.

Trouble in the AIR’waves’

MediaWatch-Image14Mohan Chandak, Director General (News) of All Indian Radio has been pulled up by MIB officials for clearing four news items that the government found unsuitable, including the Editors’ Guild’s criticism of the government’s actions against three channels for their coverage surrounding the hanging of Yakub Memon (reported previously). The reports in question were part of hourly news bulletins in Hindi and English on Sunday and Monday. Ministry officials said they were particularly upset with the way AIR was presenting news that was often biased and critical of the central government, as reported by Economic Times. » Despite making three acquisitions in India in the past two years, Rupert Murdoch’s News Corp has no interest in purchasing a print publication in the country. Citing the restrictive nature of Foreign Direct Investments as well as lack of innovation in the business models, Raju Narisetti, Senior Vice President, Strategy at News Corp, said “Would we say never to doing a big media presence in India—no. But current regulatory and business conditions are telling that’s not the wisest thing to do.”  network to launch a Malayalam HD channel in Kerala – Asianet HD. The channel which went live yesterday will air a mix of superhit movies, popular serials, reality shows and other entertainment programmes. Commenting on the revenue plans and pricing, Reghu Ramchandran, Senior VP (Operations) said, “We plan to start at nominal rates and would look at growing the market. We have various subscription plans and are still in the process of finalizing them.”