MediaMovesBest wishes to Sharleen D’Souza for joining BloombergQuint as Principal Correspondent. She was earlier associated with Cogencis Info Service Ltd. as Journalist, The Financial Express as Senior Correspondent, Business Standard as Senior Reporter, and Ticker News as Reporter. Connect with this Mumbai based scribe @sharleendsouza.

4tgumvb6_400x400» Ershad Kaleebullah makes a move to 91 Mobiles, a NDTV venture as Assistant Editor. His previous stints were with Gadgets 360, Gear India, The Inquisitr News as a Freelance Writer, My SmartPrice.com as Content and Domain Expert, NDTV as Senior Sub-Editor, and IDG Media as a Senior Correspondent. He has been honored ‘Best Content Writer Award’ in the year 2009 at DMCL and ‘IDG outstanding Achievement’ award in the year 2013 by IDG Media. Reach out to this Gurgaon based jack of all trades @r3dash.




PRMove1Heartiest Congratulations to Aakriti Agarwal for joining Weber Shandwick as Consultant. She was earlier associated with 20:20 MSL as Senior Account Executive. She started her PR journey in 2013 as Account Coordinator at Text100, and later did a stint at Weber Shandwick as Associate. Previously she had interned at various prestigious media outlets like Bangalore Mirror, NDTV, CNBC TV18, and All India Radio. We wish her best of luck for her future endeavors. Connect with Bangalore based avid photographer and tech fanatic @agrlaakriti.

PRMoves2-17.8.16» Best wishes to Oeindrila Biswas for starting out at Edelman as Account Executive. Oeindrila was previously associated with Avian Media as Junior Account Executive and then as Account Executive. We wish her all the success for her future career. She can be reached @OeindrilaBiswas.


captureWishing truckloads of luck & success for Rashmi Shetty, for starting out with Storytellers 101 PR. An experienced campaigner with over 15 years of experience, she started her journey with Weber Shandwick as a Senior Account Manager then worked with various prestigious organizations like Venture Infotek Global Pvt Ltd. & Bharti Airtel Ltd. From there she moved on to iMagic Image Consultants as a Managing Partner & before the inception of Storytellers 101 PR, she was the Senior Account Director at Edelman India Pvt. Ltd. Congratulations on such an illustrious career Rashmi! Connect with this Mumbaikar @rashmi_0202.

PRMove1» Congratulations to Akash Batra, the new Senior Consultant at Text 100. Akash was earlier associated with Perfect Relations as an Associate Director. He started his career with Euro RSCG as a Copywriter, then moved on to Fleishman-Hillard where he worked in various roles, from Senior Account Executive to Account Director in a span of 3 years. His next stop was with 20:20 MSL as a Senior Account Manager and later as an Associate Account Director, all this in just 2 years. We wish him all the very best for his future endeavours!! This New Delhi based tech fanatic can be reached @AkashBatra.


MoversShakers-Image28.6Best wishes to Ramananda Sengupta for joining The New Indian Express as Senior Associate Editor. He was earlier associated with Sidnet Digitalia as a Consulting Partner. He has also contributed to Indian Defence Review as Consulting Editor, Swarajya as Consultant, Istream.com & india.com as the Editor-in-Chief, Sify Technologies as Editor-in-Chief, Rediff.com as Deputy Managing Editor, Outlook Magazine as Foreign Desk Editor, and The Telegraph as Foreign Page Editor. He has been honored by ‘Top Gun’ award from Rediff.com (2000). He is also the Founder-President at New Delhi chapter of Commonwealth Journalists Association. Connect with this Delhi based scribe @Ramananda.

iyxrxepi_400x400 » Bhavna Vij Aurora embarks on a new journey with Outlook India as Political Editor. Earlier she was associated with The Economic Times as Senior Editor. She has also contributed to India Today as Associate Editor, The Indian Express as Reporter, and The Pioneer as Contributor. She was one of the prominent journalist recipients of the Matri Shree Media Award. Reach out to this Delhi based Bhawna Vij @Bhavna_Vij.


MediaMove2Anirban Sen starts his new innings with Mint and Hindustan Times as Contributing Writer. He had earlier worked with The Economic Times as Principal Correspondent, Mint/Hindustan Times as Staff Writer, Thomson Reuters as Correspondent and later as Online Producer, Press Association as Production Journalist, and Synergic as Copy Writer. He also contributed to The Hindu, Deccan Herald, and Citizens Matter as a Freelance Writer in 2009. He did his internship with The Times of India and Levi’s India’s online portal. Connect with Bangalore based startup, technology and e-commerce journalist, Anirban @ASenjourno. Synergic kya hai? We might want to mention.

01Aug_BTVi» Best Wishes to Raj Kumar Ray for his elevation at BTVi as Senior Editor covering Macro-economy & Treasury. He had earlier worked with Bloomberg TV India – Online as Consulting Editor, Skoch Group as Resident Editor, The Financial Express as Senior Assistant Editor, Ticker News as Deputy Bureau Chief, Reuters as Treasury Correspondent, and The Press Trust of India as Principal Finance Correspondent. Reach out to this New Delhi based journalist @_rajkumarray.


cached-imagescaler-hbpl_-co_-uk_Heartiest congratulations to Karishma Desai for joining iProspect as Public Relations Manager. She was earlier associated with Text100 as Account Manager. During her stint at Text100, she won 2 awards – ‘MD Awards’ for Best People Manager and ‘TextFactor’ Awards for the Best Client Management Team of the Year 2015 for Maruti Suzuki. Prior to this she worked at Genesis Burson-Marsteller as Senior Associate where she was a part of the award-winning team for the ‘Pepsi Change the Game’ campaign at the WPPED Cream Awards in 2011. In 2007 and 2008 she was associated with Magna Publications and Balaji Telefilms respectively. Mumbai based blogger at ‘Stupid, I’m serious!‘ can be reached @karismatical.

PRMove1» Congrats to Santanu Bhattacharya for getting promoted as Senior Consultant cum Senior AD at Text100. His previously essayed the role of Client Servicing Director at Text100. He was earlier associated with IPAN HILL & KNOWLTON as Senior Associate Director, Text100 as Senior Account Manager, HCL Infosystems Limited as Territory Manager, Genesis Burson-Marsteller as Senior Associate and Perfect Relations/Image Public Relations as Assistant Manager. Connect with Gurgaon based Santanu @getsanta.

Power Twinterviews

tosb-innovationpanelGenesis Burson-Marsteller’s business division The Outstanding Speakers’ Bureau (TOSB) celebrates TOSB Day, every year on September 1 wherein a day-long thought leadership campaign is organised on Twitter to get various speakers on the TOSB panel, together and engage with each other and their followers.

This year, The OSB set the bar higher, with a different and innovative proposition for September 1 – Power Twinterviews: A Day-long Virtual Conference.

Twinterviews are a great way to churn out a punchy interview that readers can scroll through quickly. Today, we shine the spotlight on eminent media personalities who took questions from the TOSB panel and other twitterati, exhibiting the power of 140 characters both to write and respond on various significant topics.

First up, Raghav Bahl from Quintillion Media, of The Quint and BloombergQuint. Part of the TOSB panel on Innovation, Raghav shared his views on jugaad and the role of government in innovation.

Innovation is associated with startups; how can #innovation be cultivated in existing enterprises? 
Whenever a digital solution is created for a “traditional” pain point, you find innovation peaking.
May I disagree with the question? Start-ups get a lot of media noise but equally strong innovation is done by leading enterprises.

Is ‘jugaad’ innovation? Do share your views
Jugaad is ‘”tactical problem solving”; it’s not innovation, but an innovative tactic!

How can we ignite innovative thinking in India?
Keep the govt away! And create competitive markets, good education, easy business/capital environment – set people free!

Are we living in golden age of innovation? Please share some ideas
Human beings have always been innovative, within their context. What is more innovative: wheel, car or driver-less car?

In age of internet, is any original idea left? Are we only left to customize? 
New technologies will disrupt Internet too. Imagine if objects inter-changed between mass and energy? Beam me up Scotty!

Is #innovation a fluke—a serendipitous alignment of ideas and luck? Or can you seed and germinate it? 
Extraordinary endeavors are a cross fertilization of effort, intelligence, circumstance, and luck – so with innovation.

tosb-economypanelFor the panel on Economy, The OSB was the table for an insightful conversation on Indian elections between Shekhar Gupta, veteran journalist, Co-Founder along with Barkha Dutt of The Print, a new media start-up, and Dr. S Y Quraishi, Former Chief Election Commissioner.

Shekhar Gupta: Is there any definitive solution to the problem of political funding @DrSYQuraishi And which democracy has tackled this best?
SY Quraishi: State funding of elections definite no. But funding of political parties certainly. Rs100 per vote. No donations.
70-80% of European countries have state funding of parties. Works well.

SG: You think anti-defection bill needs changes to reduce power of the whip? Why can’t legislators vote basis issues, not party diktat?
SY: I think legislators without discipline can go berserk. Horse trading will increase.
SG: Horse trading can be minimised by confining compulsory voting on party lines only for money bills?
SY: That’s a via media. Party gets blackmailed as the government may fall on defeat of money bill coz of defection.

@DrSYQuraishi @ShekharGupta Sir, isn’t that healthy? Does the preeminence of the party mean more than the merit of the issue?
SY: Do you think legislators bother about the merit of issues when temptation beckons them.
SG: – As much or as little as their party leaders might. They’re more thoughtful in non-whip Parl commt meetings

@DrSYQuraishi @ShekharGupta so there needs to be fixed terms legislatures.
SY: That’s a good subject for debate even in context of demand for simultaneous elections.
SG: Isn’t the current situation better? Frequent polls bring disruption but also prevent concentration of power
SY: One bad effect of frequent elections, though, is corruption, casteism and communalism get encouraged.

SG: Is it feasible/possible to hold LS & state polls together @DrSYQuraishi or is it just an academic pipedream?
SY: Very desirable(cost, normal work dislocation etc) But constitutionally almost impossible.

SG: @DrSYQuraishi you think it’s possible to rig US presidential poll as #Trump has claimed/feared?
SY: I doubt it.
After Florida fiasco 2000, we saw an “unelected president” !(Bush). US has 70 difft systems of voting. Not ideal.

SG: Can we now say that poll rigging has now been totally eradicated? Or at least more or less?
SY: Rigging is almost impossible in India now. Several levels of checks have been created.

SG: My last que to conclude this fine session with @DrSYQuraishi As CEC, did you find govts compliant with norms or were some defiant?
SY: Govts were very deferential and compliant to norms. Some individual leaders tried defiance but were put in place.
SG: Yes, you were very firm. And very convincing today. Thank you for an informative session @DrSYQuraishi #TOSBDay


#TOSBDay also saw Pranjal Sharma, Business Knowledge Advisor & Columnist, Editorial Consultant, joining in for the panel on Leadership. Here are the questions that came his way.


What is the difference between a GOOD leader and a GREAT leader?
Great leaders inspire by setting personal examples.

What are the main hallmarks of a leader?
A leader who can rise above narrow interest for larger benefit inspires.

How important is communication for a leader?
For #leadership constant #communication of goal, path, achievements, failures are essential

devdutt-pattnaikAnd lastly the OSB Day featured an exclusive twinterview with leadership consultant, mythologist & author Dr. Devdutt Pattanaik, who gave us valuable management and leadership lessons from mythology.

How does Indian approach to management differ from western? And what role does mythology play in this approach?
Western management is objective driven. Indian management is meaning driven. Artha = meaning. Outside versus Inside.

I am sure the drivers of these management styles R different? Are the methods and outcomes also different
Western = process > people. Indian = people > process. Western outcome does not see long term consequence.

Biz cannot be only short term focussed.. There has 2 be a long term view. Is the western philosophy then not flawed?
All philosophies are flawed. Nothing in this world is perfect. Failure to recongise this is a huge problem

Is one way better than the other?
no…they complement each other…Western management good for strategy….Indian management good for tactics

You talk about Yagna as basis for building a business model. Please throw some light on this.
Yagna is about giving to get …giving = investment = svaha, getting = ROI= tathastu. Its not give & take i.e. contract

Our Indian business system is centered around the worship of Goddess Lakshmi. What are your views on that?
Goddess lakshmi alone causes quarrels….with Durga (power) and Saraswati (wisdom) causes happiness

How do you rate Indian businesses? Are family-owned businesses opening up to global/MNC work culture?
Idea is good. But tough to manage family expectations (pack/herd/hive mentality) and delegating to professionals

Read the other panel twinterviews featuring many expert personalities here.