Power Twinterviews

tosb-innovationpanelGenesis Burson-Marsteller’s business division The Outstanding Speakers’ Bureau (TOSB) celebrates TOSB Day, every year on September 1 wherein a day-long thought leadership campaign is organised on Twitter to get various speakers on the TOSB panel, together and engage with each other and their followers.

This year, The OSB set the bar higher, with a different and innovative proposition for September 1 – Power Twinterviews: A Day-long Virtual Conference.

Twinterviews are a great way to churn out a punchy interview that readers can scroll through quickly. Today, we shine the spotlight on eminent media personalities who took questions from the TOSB panel and other twitterati, exhibiting the power of 140 characters both to write and respond on various significant topics.

First up, Raghav Bahl from Quintillion Media, of The Quint and BloombergQuint. Part of the TOSB panel on Innovation, Raghav shared his views on jugaad and the role of government in innovation.

Innovation is associated with startups; how can #innovation be cultivated in existing enterprises? 
Whenever a digital solution is created for a “traditional” pain point, you find innovation peaking.
May I disagree with the question? Start-ups get a lot of media noise but equally strong innovation is done by leading enterprises.

Is ‘jugaad’ innovation? Do share your views
Jugaad is ‘”tactical problem solving”; it’s not innovation, but an innovative tactic!

How can we ignite innovative thinking in India?
Keep the govt away! And create competitive markets, good education, easy business/capital environment – set people free!

Are we living in golden age of innovation? Please share some ideas
Human beings have always been innovative, within their context. What is more innovative: wheel, car or driver-less car?

In age of internet, is any original idea left? Are we only left to customize? 
New technologies will disrupt Internet too. Imagine if objects inter-changed between mass and energy? Beam me up Scotty!

Is #innovation a fluke—a serendipitous alignment of ideas and luck? Or can you seed and germinate it? 
Extraordinary endeavors are a cross fertilization of effort, intelligence, circumstance, and luck – so with innovation.

tosb-economypanelFor the panel on Economy, The OSB was the table for an insightful conversation on Indian elections between Shekhar Gupta, veteran journalist, Co-Founder along with Barkha Dutt of The Print, a new media start-up, and Dr. S Y Quraishi, Former Chief Election Commissioner.

Shekhar Gupta: Is there any definitive solution to the problem of political funding @DrSYQuraishi And which democracy has tackled this best?
SY Quraishi: State funding of elections definite no. But funding of political parties certainly. Rs100 per vote. No donations.
70-80% of European countries have state funding of parties. Works well.

SG: You think anti-defection bill needs changes to reduce power of the whip? Why can’t legislators vote basis issues, not party diktat?
SY: I think legislators without discipline can go berserk. Horse trading will increase.
SG: Horse trading can be minimised by confining compulsory voting on party lines only for money bills?
SY: That’s a via media. Party gets blackmailed as the government may fall on defeat of money bill coz of defection.

@DrSYQuraishi @ShekharGupta Sir, isn’t that healthy? Does the preeminence of the party mean more than the merit of the issue?
SY: Do you think legislators bother about the merit of issues when temptation beckons them.
SG: – As much or as little as their party leaders might. They’re more thoughtful in non-whip Parl commt meetings

@DrSYQuraishi @ShekharGupta so there needs to be fixed terms legislatures.
SY: That’s a good subject for debate even in context of demand for simultaneous elections.
SG: Isn’t the current situation better? Frequent polls bring disruption but also prevent concentration of power
SY: One bad effect of frequent elections, though, is corruption, casteism and communalism get encouraged.

SG: Is it feasible/possible to hold LS & state polls together @DrSYQuraishi or is it just an academic pipedream?
SY: Very desirable(cost, normal work dislocation etc) But constitutionally almost impossible.

SG: @DrSYQuraishi you think it’s possible to rig US presidential poll as #Trump has claimed/feared?
SY: I doubt it.
After Florida fiasco 2000, we saw an “unelected president” !(Bush). US has 70 difft systems of voting. Not ideal.

SG: Can we now say that poll rigging has now been totally eradicated? Or at least more or less?
SY: Rigging is almost impossible in India now. Several levels of checks have been created.

SG: My last que to conclude this fine session with @DrSYQuraishi As CEC, did you find govts compliant with norms or were some defiant?
SY: Govts were very deferential and compliant to norms. Some individual leaders tried defiance but were put in place.
SG: Yes, you were very firm. And very convincing today. Thank you for an informative session @DrSYQuraishi #TOSBDay


#TOSBDay also saw Pranjal Sharma, Business Knowledge Advisor & Columnist, Editorial Consultant, joining in for the panel on Leadership. Here are the questions that came his way.


What is the difference between a GOOD leader and a GREAT leader?
Great leaders inspire by setting personal examples.

What are the main hallmarks of a leader?
A leader who can rise above narrow interest for larger benefit inspires.

How important is communication for a leader?
For #leadership constant #communication of goal, path, achievements, failures are essential

devdutt-pattnaikAnd lastly the OSB Day featured an exclusive twinterview with leadership consultant, mythologist & author Dr. Devdutt Pattanaik, who gave us valuable management and leadership lessons from mythology.

How does Indian approach to management differ from western? And what role does mythology play in this approach?
Western management is objective driven. Indian management is meaning driven. Artha = meaning. Outside versus Inside.

I am sure the drivers of these management styles R different? Are the methods and outcomes also different
Western = process > people. Indian = people > process. Western outcome does not see long term consequence.

Biz cannot be only short term focussed.. There has 2 be a long term view. Is the western philosophy then not flawed?
All philosophies are flawed. Nothing in this world is perfect. Failure to recongise this is a huge problem

Is one way better than the other?
no…they complement each other…Western management good for strategy….Indian management good for tactics

You talk about Yagna as basis for building a business model. Please throw some light on this.
Yagna is about giving to get …giving = investment = svaha, getting = ROI= tathastu. Its not give & take i.e. contract

Our Indian business system is centered around the worship of Goddess Lakshmi. What are your views on that?
Goddess lakshmi alone causes quarrels….with Durga (power) and Saraswati (wisdom) causes happiness

How do you rate Indian businesses? Are family-owned businesses opening up to global/MNC work culture?
Idea is good. But tough to manage family expectations (pack/herd/hive mentality) and delegating to professionals

Read the other panel twinterviews featuring many expert personalities here.

The SABRE Shines its Light On…

welcome-sabre-awardsThis week, Skribe features the awardees of the 2016 South Asia SABRE Awards.

The SABRE Awards is the world’s largest PR awards program, running across six continents. This time, a crowd of more than 200 PR professionals attended the South Asia SABRE Awards 2016, held last week (21 July) in Pullman Hotel, New Delhi. SABRE Awards every year celebrate the charismatic work of the PR industry and gather close to 5000 entries globally. This year’s SABRE Awards witnessed a record 650 entries from India in its fourth year since launching in collaboration with the PRCAI.

The judges session was held in the month of June and was chaired by PRCAI president Nitin Mantri, Anne Costello – Text 100, Carolina Bajaj – Star India, Carolyn Camoens SVP -WE Communications, Girish Balachandran – Avian Media and many more eminent leaders from the PR Industry.

Adfactors PR was leading in the finalists tally for the Diamond and Gold SABREs in different categories.

Team Genesis Burson-Marsteller at 2016 SABRE South Asia AwardsThe Awards night was a celebratory one for many but today we shine the spotlight on Genesis Burson-Marsteller, who took home 4 trophies and 5 certificates for their noteworthy campaigns in brand-building and strategic reputation management.

Nikhil Dey, President, Public Relations & Public Affairs, Genesis Burson-Marsteller said, “The efforts that our teams have put in are clearly visible in the form of this recognition and we are honored to receive these awards. Our integrated approach means that our campaigns have a strong insight and a creative idea while delivering a measurable impact.”

The award winning campaigns for the PR consultancy included:

  • Diamond SABRE in Superior Achievement in Brand Building for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India
    Make in India Week was an integrated campaign of unprecedented scale – a grand confluence of industry leaders, policy makers, diplomats and academia, which included public relations, advertising, digital, social and outdoor media and even crisis communication. It was conceptualized as an initiative to revive confidence in India’s manufacturing capabilities amongst potential partners abroad, the business community and citizens.
  • Diamond SABRE in Superior Achievement in Measurement and Evaluation for Mission Indradhanush with Public Health Foundation of India as well as Gold SABRE in Public Sector/ Government category for the same campaign, Mission Indradhanush with Public Health Foundation of India
    Mission Indradhanush is a multi-pronged public awareness programme launched by The Government of India, which aims to immunize every child in the country by 2020.
  • Gold SABRE in Travel & Leisure category for Every Day A Different Journey with Tourism New Zealand with Genesis Burson-Marsteller
    An integrated communications approach which used public relations, advertising, digital, social and consumer engagement to showcase the amazing experiences that New Zealand has to offer as a tourist destination.

Congratulations to the Genesis Burson-Marsteller team for shining bright at the SABREs. Read more about their winning campaigns here.

Watch this space for details on other awardees and their winning campaigns.


ggggCongrats to Dipti Narayan for getting promoted as Senior Associate at Genesis Burson-Marsteller. She has been associated with Genesis Burson-Marsteller since 2013 as Associate and Associate II, The Oberoi Group as Front Office Assistant, and did her Internship with The Practice PR. Mumbaikar Blogger at ‘Life as it is’ can be reached @dips2308.
» Hello and Goodbye! Avian Media Mumbai welcomes its new Jr. Account Executive, Antara Vaidya. She was earlier interning with Perfect Relations. Connect with this fashion enthusiast @AntaraVaidya. Whereas Soujanya Kadiyala steps down from Avian Media (Bangalore) as Account Manager and joins Harman International India Pvt. Ltd. as Senior Communications Specialist. Connect with her @SoujanyaKadiyal.


PRMove1Congrats to Chetna Sachdeva for joining Weber Shandwick as Account Manager. In her previous innings she was associated with Fleishman-Hillard as Account Manager, Edelman India Pvt. Ltd. as Senior Account Executive, 20:20 MSL as Account Executive, and Avian Media as PR Executive. Connect with this cricket enthusiast @TweetChetna.

» Gandhali Sane joins Genesis Burson-Marsteller as Consulting Associate. She was earlier with Weber Shandwick as Consultant, LinOpinion as Project Consultant and later as Senior Manager, Adfactors PR as Account Executive, and MSL Group India as Associate Account Executive. She did her internships with Golden Ticket Films, Neo Films & Bugs Eye View, and Fireworks Productions. Mumbai based music buff tweets @GandhaliSane.


Peace Trumped

Trending-Image04.02.16A mystery patron has nominated Donald Trump for the Nobel Peace Prize according to an AFP Report. The patron in his/her letter has praised Trump for “his vigorous peace through strength ideology, used as a threat weapon of deterrence against radical Islam, ISIS, nuclear Iran and Communist China.” Whereas, the world has famously seen Trump vowing to “bomb the shit out of ISIS” and threatened to impose a protective tariff on trade with the Chinese. » Bollywood actor Kajol and former editor of RSS’ mouthpiece ‘Organiser’ Seshadri Chari’s names have been drawn up by the MIB for filling the vacant posts of two part-time members of the Prasar Bharati Board. The final selection between the 7-8 nominated names will be made by a three-member committee headed by Vice President M Hamid Ansari. » Genesis Burson-Marsteller’s Step Up India initiative has extended to China as well.  Launched together with Chinese PR agency Flyfinger, Step Up China, headquartered in Beijing will target startups, providing them the comms capabilities to grow their brands. Similar to the Indian version, the venture will provide two service offerings ‘custom packages’ and ‘partnering for growth services’.

Adios Al Jazeera America

MediaWatch-Image15.1.16The New York Times reported that Al Jazeera America is shutting down this April. Started in 2013, the channel has had consistently disappointing ratings since the beginning. The board’s decision stems “from the fact that our business model is not sustainable in the U.S. media marketplace”, said chief executive Al Anstey.  » Fortune Magazine apologized for its January edition cover mistake. “Neither the artist nor the editors had any intention of parodying a particular deity or of offending members of the Hindu faith. It is clear that we erred and for that, we apologize”, wrote Alan Murray, magazine editor. » PPR Worldwide, integrated marketing and comms agency, launched its South Asia operations with three offices in India. With offices in New Delhi, Mumbai, and Bangalore, PPR South Asia has Vandana Sandhir as captain of the ship. Vandana, previously with Genesis Burson-Marsteller, has more than two decades of PR experience with particular expertise in brand management and crisis comms. » Haryana CM Manohar Lal Khattar appreciated media efforts in making the world a “global village” with quick transmission of information from all over the world. “Media is responsible for bringing awareness and giving right direction to the society”, he added.

Celebrating Excellence

ChaiTime-Image22.12.jpgMalayala Manorama journalist, Shajil Kuma has been selected for this year’s International Press Institute (IPI) India Award for Excellence in Journalism. He will be bestowed with the reward in New Delhi in January 2016 for his outstanding journalistic work exposing the fragile lives of the microscopic tribal communities on the slopes of Western Ghats in Kerala. » IBN7’s special campaign – ‘Dilli ko Saans Lene Do’ has launched today. The first phase will highlight a detailed discussion on the need and impact of the measures proposed by the state government to curb the rising pollution levels in the city. The second phase from 1st January to 15th January will follow a reality checks across the capital, evaluating the impact of the steps taken on air pollution, providing a clear picture to its viewers. » Genesis Burson-Marsteller unveils their senior leadership appointments which will take effect from 1 January 2016.