Sandeep Kalsi is a Board advisor, focused on leadership development in marketing/media & tech companies.
Don’t be shy, take that extra step into a more sophisticated and collaborative workplace with Facebook at Work. Ok, maybe not just yet! Rolling out in phases, the recently launched enterprise offering from Facebook is going to make things a lot easier for you. Likes, comments and shares will start to have new meanings. In reality, collaboration tools have been happening for a while, in larger companies some of us have grown up with clunky corporate intranets, which may have served some useful business and admin functions but never really took off as a serious communication platform. More than likely, you’ll be using some sort of group tool, either Skype or WhatsApp. If you’re a little bit savvier, you may have been exposed to the next generation product suite which includes the likes of Slack. FB @ Work, no doubt, is likely to be a game changer. “Likes” may point to positive or negative reactions from employees; “shares” will drive exchange of ideas, good communication and perhaps improve business speed. The ability to canvass opinion and make quick decisions is not a bad thing!!
With FB, one thing is certain, its UI will bring a huge amount of familiarity for users and that could drive mass adoption, especially if it is free in some form. The level of market disruption is naturally expected to be huge. I’m a huge fan of the connected workplace, it’s definitely making its mark. Something any platform provider must do is provide a layer of collaboration tools and options, to enable teams to interact, network and feel part of a community.
Well how does this impact PR, media and marketing professionals? Examine what sort of tools your team or agency are using. Make choices based on improving communication horizontally and vertically in your organization, this will in most cases positively impact employee engagement. In India, the workplace demands good communication protocols, managing virtual teams, and driving Pan-India campaigns across remote locations is extremely challenging. Add to that the preference of controlled communication in India, which probably is the reason why conventional enterprise networks are still the first choice. At Skribe, we’re using all of the above to help us run our business – connecting our data, research and customer teams. Collaboration and sharing is also top-of-mind when we are developing the enterprise and agency solution. As long as work profiles are kept separate from personal ones, FB @ work will add to the conversation. Engage.