Bebbe Diaries

poojaPooja Talwaar, Associate Editor (Entertainment) at NDTV dons a novelist hat! Her novel ‘Bebbe Diaries’ – story of a professionally accomplished Punjabi 30 year old unmarried girl wanting to live life on her own terms, is set to come out in March 2015 at World Book Fair, New Delhi. Travelholic and shopaholic Pooja can be often seen interviewing Bollywood biggies like Mahesh Bhatt, Varun Dhawan, Kareena Kapoor and many others.

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CNN-IBN & IBN7 to run a Budget Marathon!

With Budget 2015 just round the corner, the entire nation awaits with hope. As Arun Jaitley prepares to present the Union Budget, nearly every economic indicator is favourable – inflation is down, so are crude oil prices, foreign exchange reserves are at a peak and foreign investors are interested again in India’s stock markets. So, what will Prime Minister Narendra Modi and his team do to return India to the oath of exponential growth?

Trending-Image27To decode this much-awaited budget, CNN-IBN & IBN7 will bring rolling coverage on the Union Budget on the 28th of February, under the aegis of the specially branded shows ‘The Modi Budget’ on CNN-IBN & ‘Jaitley Ki Potli’ on IBN7. With more than 18 hours of live programming on each channel, the network is all set to be the one stop destination for viewers                                                                  to know everything about the upcoming budget.

The finest editorial teams of both the channels including Bhupendra Chaubey, Sumit Awasthi, Karma Paljor, Shereen Bhan, Sanjay Pugalia and Anubha Bhonsle will bring budget updates, public reactions and impact assessment. They will be joined by the country’s most formidable economists and commentators including experts such as Shaurya Doval (Head, India Foundation), Dr. Ajay Dua  (Former Secretary, Industry & Commerce), C M Vasudev (Former Finance Secretary), Dr. Arvind Virmani (Former chief economic adviser), Swapandas Gupta (Sr. Journalist/Columnist), Ashok Malik (Sr. Journalist/Columnist) and Dr. Shankar Aachraya (Former chief economic adviser) will be on board.

#MediaMoves

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Roudra Bhattacharya makes a move to Business Standard as their new Assistant Editor. He covers the Automotive and Aviation sector and has worked for leading business dailies (The Financial Express & The Hindu Business Line) and also an ad agency- Creative Inc. Connect with him @arduoR.

Congratulations to Akhilesh Shukla who switches from The Economic Times to India TV, taking charge as the Digital Editor. With over 10 years experience in Print (The Pioneer), Online, B2B & Consumer Technology magazines (Planman Media, Cyber Media), Akhilesh has extensively covered Telecom & IT apart from Retail, Auto, Education, Health and Marketing. You can reach the food lover on @MrAShukla.

Pearls of Wisdom?

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The Pearls Broadcasting Corporation Ltd. announces the call-off of all its news channels – P7 News, Pearls Haryana Express, Pearls NCR/Madhya Pradesh/Chhattisgarh and two consumer magazines – Shukrawaar and Bindiya due to financial crisis.

Pooja Talwaar, Associate Editor (Entertainment) at NDTV dons a novelist hat! Her novel ‘Bebbe Diaries’ – story of a professionally accomplished Punjabi 30 year old unmarried girl wanting to live life on her own terms, is set to come out in March 2015 at World Book Fair, New Delhi. Travelholic and shopaholic Pooja can be often seen interviewing Bollywood biggies like Mahesh Bhatt, Varun Dhawan, Kareena Kapoor and many others.

Parental Advisory

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Google takes a parental view and puts a ban on sexually explicit content uploaded on Blogger, its blogging platform, except if the images or video offer “substantial public benefit”. The move could potentially see a loss of users for Google’s platform to its major rival – Tumblr.

Talking about rivalries, the India – Pakistan game at this world cup created history with 288 million viewers tuning in; generating a 14.8 TVR (TAM data M15+ ABC) across both Star network & DD Network. The Internet erupts into intense debate over a dress! Why, you ask? See for yourselves!

On your mark, Budget, Go!

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On February 28, CNN-IBN and IBN7 will begin decoding the much-awaited Union Budget 2015-16. Specially branded shows ‘The Modi Budget’ on CNN-IBN and ‘Jaitley Ki Potli’ on IBN7 will headline the 18 hours of live coverage on the Budget announcements. Both shows will cumulate country’s most formidable economists and commentators for in – depth analysis.

Congratulations to Havas Media Group on winning the digital marketing mandate of Ranbaxy’s Consumer Healthcare brand. Havas won after a multi-agency “pitch-duel” which included all the leading digital agencies.

The Buzziest Award goes to…

Find out which brands have managed to create the elusive thing called ‘buzz’ in the marketplace at The Surewaves Buzziest Brands Awards held tonight at 7 PM at Crowne Plaza, Gurgaon.

afaqs-Buzziest-Brands-2015The event organized by Afaqs! consists of 22 categories and has observed participation from more than 1200 viewers.

The jury consists of eminent marketing and advertising experts like Jagdish Acharya, Founder, Cut The Crap and Charles Victor, National Creative Director, L&K Saatchi & Saatchi. The awards are sponsored by SureWaves, with DB Digital as the digital partner, Jameson as the beverage partner and FreeCharge as the gifts partner.