The SABRE Shines its Light On…

welcome-sabre-awardsThis week, Skribe features the awardees of the 2016 South Asia SABRE Awards.

The SABRE Awards is the world’s largest PR awards program, running across six continents. This time, a crowd of more than 200 PR professionals attended the South Asia SABRE Awards 2016, held last week (21 July) in Pullman Hotel, New Delhi. SABRE Awards every year celebrate the charismatic work of the PR industry and gather close to 5000 entries globally. This year’s SABRE Awards witnessed a record 650 entries from India in its fourth year since launching in collaboration with the PRCAI.

The judges session was held in the month of June and was chaired by PRCAI president Nitin Mantri, Anne Costello – Text 100, Carolina Bajaj – Star India, Carolyn Camoens SVP -WE Communications, Girish Balachandran – Avian Media and many more eminent leaders from the PR Industry.

Adfactors PR was leading in the finalists tally for the Diamond and Gold SABREs in different categories.

Team Genesis Burson-Marsteller at 2016 SABRE South Asia AwardsThe Awards night was a celebratory one for many but today we shine the spotlight on Genesis Burson-Marsteller, who took home 4 trophies and 5 certificates for their noteworthy campaigns in brand-building and strategic reputation management.

Nikhil Dey, President, Public Relations & Public Affairs, Genesis Burson-Marsteller said, “The efforts that our teams have put in are clearly visible in the form of this recognition and we are honored to receive these awards. Our integrated approach means that our campaigns have a strong insight and a creative idea while delivering a measurable impact.”

The award winning campaigns for the PR consultancy included:

  • Diamond SABRE in Superior Achievement in Brand Building for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India
    Make in India Week was an integrated campaign of unprecedented scale – a grand confluence of industry leaders, policy makers, diplomats and academia, which included public relations, advertising, digital, social and outdoor media and even crisis communication. It was conceptualized as an initiative to revive confidence in India’s manufacturing capabilities amongst potential partners abroad, the business community and citizens.
  • Diamond SABRE in Superior Achievement in Measurement and Evaluation for Mission Indradhanush with Public Health Foundation of India as well as Gold SABRE in Public Sector/ Government category for the same campaign, Mission Indradhanush with Public Health Foundation of India
    Mission Indradhanush is a multi-pronged public awareness programme launched by The Government of India, which aims to immunize every child in the country by 2020.
  • Gold SABRE in Travel & Leisure category for Every Day A Different Journey with Tourism New Zealand with Genesis Burson-Marsteller
    An integrated communications approach which used public relations, advertising, digital, social and consumer engagement to showcase the amazing experiences that New Zealand has to offer as a tourist destination.

Congratulations to the Genesis Burson-Marsteller team for shining bright at the SABREs. Read more about their winning campaigns here.

Watch this space for details on other awardees and their winning campaigns.


MediaMoves1After a long stint as Freelance Writer cum Editor, Sneha Bhattacharjee now joins Times NIE, the school edition of The Times of India. She had her previous innings with The Times of India as Copy Editor and later as Senior Copy Editor, as Freelance Writer, Aptara Group as Content Writer, and Deccan Chronicle Holdings Ltd. as Sub Editor. New Delhi based blogger at ‘Motherhood caught unawares’ and ‘Indelible Musings‘ and can be reached @IndelibleMusing.

MediaMoves2» Hardeep Dugal returns to India Today TV as Principal Correspondent, saying goodbye to Bloomberg TV India. Her previous stint with India Today was in 2012 as Associate Producer cum Correspondent. She was earlier also associated with NewsX as Assistant Producer cum Correspondent, and Times Now as Senior Reporter. Connect with this Mumbaikar @hardeepdugal.


PRMoves1Congrats to Priyan DC for his new role with Star Squared PR as CEO
. He previously worked as an Independent Consultant. He also worked with Value 360 Communications as Business Head – South, Ogilvy Public Relations Worldwide as Consultant, Associate Partner, and later as Managing Partner, and LINOpinion as Group Head. Connect with this Bangalore based Communication Professional @charliebrown74.

PRMoves2» Arpit Shah starts his new innings with Adfactors PR as Account Manager. He was previously associated with Perfect Relations as Image Manager, Dentsu Aegis Network as Manager – Client Servicing and Media Relations, Blue Lotus Communications as Account Manager, HDFC ERGO General Insurance Company Ltd. as Assistant Manager – Corporate Communications, and Mint as Team Leader. Connect with Mumbai based Arpit @talktoarpit_.

Descent into own Cliff

MediaWatch-Image26.7Read the poster boy of TV News, Dr. Prannoy Roy’s take on news channels finding profit in becoming tabloid-ish, TRP fixing, ‘paid news’, and the ‘soft power’ of media. Dr. Roy also points out that the unfettered nature of journalism has started its descent; Indian media appears to be hurtling towards its own regulatory cliff. » IGNOU is jumping aboard the DTH bandwagon, with a nod from the HRD ministry. Planning to launch four new DTH channels for interactive and multimedia learning, IGNOU will also be restoring two ‘Gyan Darshan’ channels which went off-air in 2014 on account of unpaid dues. The administration hopes to inaugurate the new channels by August 15th. » After getting off to a great start in 2016, India News, reeling from the positive impact of DAS III roll out, held fort at the third spot in the Hindi News channels category. India News followed Aaj Tak and India TV with 52,552 impressions in Week 28 of the BARC ratings data. » Three journalists from Chinese news agency Xinhua’s Delhi and Mumbai bureaus have been denied visa extension. Authorities state that the rationale is legit and the Xinhua scribes took to illegal activities to gain access to restricted areas. Chinese media doesn’t seem to be buying it though and warned India of ‘serious consequences’. » A mere 50 days into his second stint at IBN7, Prabal Pratap Singh is harbouring high hopes from the channel’s new programming strategy. Disrupting the routine debate timings with ‘Aar Paar’, airing at 7PM, and recreating the crime scenes with plenty of visual effects in “Super Crime Time”, Singh hopes to boost IBN7’s viewership largely in Hindi markets.


MediaMoves-Image26.7Managing Editor at Business Standard, Shyamal Majumdar gets promoted to Editor. He will start his new role responsibilities from August first week. He has been associated with Business Standard since 2000 as Resident Editor and later as Executive Editor. New Delhi based Shyamal can be reached @ShyamalMajumdar. » After a two decade long association with Business Standard, A K Bhattacharya (Ashok Bhattacharya), Editor-in-Chief will be retiring at the end of this month. He will continue to be associated with the organization as an Editorial Director on a part-time basis, with effect from August 2, 2016. He has also worked as a Group Managing Editor and Managing Editor at Business Standard. He was previously associated with The Pioneer, The Economic Times, The Financial Express, and The Indian Express at the start of his media career. New Delhi based veteran journalist can be reached @AshokAkaybee. » Former Staff Reporter at Business Insider India, Usha Rani Das now joins India Legal as Staff Writer. In her previous stint with Business India, she covered a large range of topics such as Aviation, Digital India, Make in India, Smart cities, Real Estate, Telecom, E-commerce, Start-ups, Defence, Health, and Technology. She also did her internship with Youth Ki Awaaz in 2013.

The Unicorns’ Dream Run

ChaiTime-Image26.7Celebrating the success of the show ‘Unicorn – chasing the start-up dream’, NDTV is all set to launch the first edition of ‘Unicorn Start-up Awards’. Powered by Vestige and Indigo Nation, the award will aim to honor the most credible dream-chasers who are going to change the way India does business. With a stellar jury panel including R Chandrashekhar, and Raman Roy, among others, the awards will be presented for different categories on July 29th at the Taj Palace, New Delhi. » Emergency!!! Need to call the police? – Just tweet @callup100. Yes, you read it right. UP Police, on their way to getting social savvy, has planned to use Twitter for emergency services. Citizens will be able to upload complaints, pictures, videos and documents on Twitter. The response time for this service has been fixed at 10-15 minutes. The police will also be able to record all the calls and information digitally to be used in further investigation. Read more» Verizon Communication has geared up to buy Yahoo Inc’s core business for $ 4.83 billion. With a market capital of about $228 billion, Verizon will acquire Yahoo’s web assets and a logical blueprint for folding them into its emerging digital business, which includes AOL properties acquired by them last year. Shares of Verizon rose 1.3% to $56.10 and the Yahoo stock was up 1.4% to $39.38 on Friday. See more.

Storytelling gets a Digital Twist

yusuf omar snapchatToday, Skribe features mobile journalist, virtual reality filmmaker, and snapchat storyteller, Yusuf Omar from Hindustan Times to take the stage on Podium. He recently joined Hindustan Times as Mobile Editor, aiming to make HT a success on small screens. He has earlier worked with eNCA, Al Ansaar, Grocott’s Mail, Creative Activation, and Collection House. Yusuf talks to Priyanka Mogul from IBTimes UK about using Snapchat to report on sexual abuse and undercover drug searches.

“It’s about experimenting with every platform and not taking them at face value. If you take Snapchat at face value, it’s for teenagers sharing nudies. You’ve got to look beyond that, you’ve got to look at how you can apply that technology for journalistic storytelling.”

These are the words of 27-year-old journalist Yusuf Omar. On 14 July, his work went viral after he used Snapchat to interview survivors of sexual abuse through a powerful and unique technique – Snapchat filters. The filters allowed the women to shield their identities and tell their stories for the first time without fear of being subject to the societal stigma surrounding rape.

But the power of Snapchat as a storytelling tool goes far beyond this. Speaking exclusively to IBTimes UK, Omar told us about the rise of “selfie journalism” and explained how he and his team at the Hindustan Times are using it to report on sensitive stories and conduct undercover investigations, as well as spread inspiring tales from across India.

“Mobile journalism has given us access to places that we would never have had before and has allowed us to tell stories in a far more discrete and intimate manner,” Omar said. “Nobody who has experienced that kind of horror wants to have a big boom mix and huge lights and a camera waving in their face. It has to be far more subtle.”

Snapchat to empower sexual abuse victims

Omar’s Snapchat coverage of the sexual abuse survivors’ stories was covered by media outlets across the world. Many marvelled in amazement at how seemingly juvenile filters had been used in such a meaningful and impactful way, forever changing the way they view Snapchat.

yusuf omar“Broadcasters have been blurring out faces, using silhouettes, and I just feel like you lose so much information. Facial expressions are critical when trying to understand. For the first time, we got to see somebody whose identity was hidden, but eyes were visible. You could see the drop of the jaw, the expressions on her forehead. It’s so much more intimate for a viewer trying to relate to the story.”

Watch Yusuf helping sexual abuse victims tell their story through Snapchat in the video here.

Omar hopes that in the future him and his interviewees will be able to create their own filters and not have to be restricted to a few pre-composed ones from Snapchat. He said: “If Snapchat open up their APIs and allow people to experiment with those algorithms, there’s no knowing where we could take this technology.”

Despite not being able to create their own filters, the women were definitely empowered during the interview. Omar explained that the women automatically gained trust in him because they could see with their own eyes how their identities would be concealed and they didn’t have to rely on it being done in a studio away from them. They also had the choice to choose which filter they used, deciding how much of their face they wanted to conceal and in which way. Then, they were left to themselves to narrate their own story, rather than be interviewed.

“They flicked until they found a filter that they thought best covered their faces,” said Omar. “That made them feel empowered – it made them feel part of narrative. They were telling their own story. Even more so in the way they directed their attention at that camera. This was a selfie; they were holding the phone. I didn’t even press the record button, I walked away. This was them looking at themselves in the eye and telling the most horrific story they could possibly recount.”

Read the entire article for more on going undercover in search of drugs and the future of ‘selfie journalism’ in India.