Asia Business Forum

Untitled-1.jpgCNN International today unveiled details of the inaugural CNN Asia Business Forum, an invitation-only forum to be held in Mumbai on Sunday February 14, 2016. Delegates of this event will explore new ideas, technologies, and leadership skills that will shape Asia as well as India’s economic and social future. CNN’s leading business anchors and correspondents, Fareed Zakaria, Richard Quest, and Andrew Stevens will be key moderators at the forum. » Flipkart announced their new management structure. Binny Bansal is now the CEO of Flipkart and Co- founder of the e-commerce giant, Sachin Bansal moves out of his role and becomes the Executive Chairman. Connect with Bangalore based Binny @binnybansal and Sachin @_sachinbansal. » Facebook today has officially shut down support for its photo syncing feature, which creates a separate album on your Facebook account of the photos synced from your smart phone. The feature was launched in 2012 when people took photos on their phones, but still posted primarily from computers. To access photos privately synced from your phone download the standalone version of ‘ Moments’ app, which was launched back in June 2015.

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Flipkart Has A New ‘Brand Story’

ChaiTime-Image02.12After Snapdeal, Flipkart also ventures into commerce advertising. The company has announced the launch of ‘Brand Story Ad Format’, a mobile ad platform that connects advertisers with the right audience at the right time. The service will be available not just to sellers on Flipkart, but also other brands for lead generation. » WWF’s Earth Hour, has partnered with Mobext Singapore, the mobile marketing brand of Havas, to launch a Twitter campaign called Tweet Your Leader. The campaign aims to take the conversation from the Paris Climate Conference rooms to living rooms, encouraging citizens around the world to reach out directly to their policy-makers to urge them to tackle climate change. Send out your tweets now by logging on to www.tweetyourleader.org.

Ads In The Firing Line

ChaiTime-Image08.10Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has put 72 advertisements in a tight spot by accusing them for misleading ads. L’Oreal, Amity University, CNBC TV18, India Today, Flipkart, Uber and many other brands have allegedly indulged in deceitful word play.  » Pulp Strategy, a marketing and communications agency, has launched a cloud-based DIY app creation platform – Instappy. This platform will aid users to build intuitive and fully native applications for iOS and Android instantly. » ZEE Entertainment Enterprises Limited (ZEEL) has pledged to go Green by launching ‘ZEE is Green’ initiative.

Flipkart Fooled

01-1443691622-flipkart4Taking advantage of the loopholes in Flipkart’s return policy, Veera Swamy from Hyderabad duped the company for over Rs. 20 lakh. Veera used to place orders of electronic items with known people’s names and replace the actual item received with a fake item (copying the model number and item code from the actual item) after complaining that the goods delivered were of poor quality. » ABP News has brought a new show ‘Selfie’ that will be aired every Saturday at 9.00 pm. The 13 episode show will feature life stories of Bollywood stars like Akshay Kumar, Katrina Kaif, Ajay Devgn and more. »  While learning Google Domains interface former Google employee Sanmay Ved, accidently got ownership of Google.com for a minute. Read the full story here.

Flipkart – Sexist Much?

Chai Time - Image - 1.9E-commerce major Flipkart faced flak on social media for sexist content in a promotional email to one of their female customers. Twitter user Richa Kaul Padte posted a screenshot of the mail, indicating that a woman’s beauty was instrumental to her success, which was widely criticized. Flipkart and Punit Soni, Chief Product Officer both apologized to Richa acknowledging the big fail and said that the company does not endorse the content of the email. » Bollywood superstar Amitabh Bachchan noticed strange activity on his Twitter account on Monday morning, he took to informing everyone by tweeting that his account had been hacked and the mischief monger had made him follow sex sites’ handles. » As reported by ET, Chinese mobile app developer Cheetah Mobile is launching an ad tech platform in India this month. India accounts for 9% of monthly active users for Cheetah, which has apps like Clean Master, Battery Doctor and Photo Grid to its name. The platform will provide strategic targeting, marketing, reporting, analysis and technical support services to its clients.

WhatsApp Reloaded

ChaiTime-Image27.8Have you checked WhatsApp on Android recently? Now it’s reloaded with more control over messaging to the users. The update allows users to mark messages as unread even after reading them, customize message ringtones and pop up notifications, mute individual contacts, use lesser data in WhatsApp calls, and express with new emoji. » Nikon has put down its caution notice against the two E-Commerce websites – Flipkart & Snapdeal, stating that they are not its authorized partner/dealer. Therefore, users are advised to check the warranty entitlements before buying any products from these portals. This decision came after Flipkart lodged a complaint against Nikon India in the Karnataka HC on August 3, which advised to settle the matter out of court. » ‘Augere Wireless Broadband’ is now the wholly owned subsidiary of Airtel in 4G push. The acquisition gives Airtel the right to use 2300MHz spectrum in a total of nine circles. This move enhances the company’s strength in 4G, which it launched recently.