This week, Skribe features the awardees of the 2016 South Asia SABRE Awards.
The SABRE Awards is the world’s largest PR awards program, running across six continents. This time, a crowd of more than 200 PR professionals attended the South Asia SABRE Awards 2016, held last week (21 July) in Pullman Hotel, New Delhi. SABRE Awards every year celebrate the charismatic work of the PR industry and gather close to 5000 entries globally. This year’s SABRE Awards witnessed a record 650 entries from India in its fourth year since launching in collaboration with the PRCAI.
The judges session was held in the month of June and was chaired by PRCAI president Nitin Mantri, Anne Costello – Text 100, Carolina Bajaj – Star India, Carolyn Camoens SVP -WE Communications, Girish Balachandran – Avian Media and many more eminent leaders from the PR Industry.
The Awards night was a celebratory one for many but today we shine the spotlight on Genesis Burson-Marsteller, who took home 4 trophies and 5 certificates for their noteworthy campaigns in brand-building and strategic reputation management.
Nikhil Dey, President, Public Relations & Public Affairs, Genesis Burson-Marsteller said, “The efforts that our teams have put in are clearly visible in the form of this recognition and we are honored to receive these awards. Our integrated approach means that our campaigns have a strong insight and a creative idea while delivering a measurable impact.”
The award winning campaigns for the PR consultancy included:
- Diamond SABRE in Superior Achievement in Brand Building for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India
Make in India Week was an integrated campaign of unprecedented scale – a grand confluence of industry leaders, policy makers, diplomats and academia, which included public relations, advertising, digital, social and outdoor media and even crisis communication. It was conceptualized as an initiative to revive confidence in India’s manufacturing capabilities amongst potential partners abroad, the business community and citizens.
- Diamond SABRE in Superior Achievement in Measurement and Evaluation for Mission Indradhanush with Public Health Foundation of India as well as Gold SABRE in Public Sector/ Government category for the same campaign, Mission Indradhanush with Public Health Foundation of India
Mission Indradhanush is a multi-pronged public awareness programme launched by The Government of India, which aims to immunize every child in the country by 2020.
- Gold SABRE in Travel & Leisure category for Every Day A Different Journey with Tourism New Zealand with Genesis Burson-Marsteller
An integrated communications approach which used public relations, advertising, digital, social and consumer engagement to showcase the amazing experiences that New Zealand has to offer as a tourist destination.
Congratulations to the Genesis Burson-Marsteller team for shining bright at the SABREs. Read more about their winning campaigns here.
Watch this space for details on other awardees and their winning campaigns.