India’s Most Hated

Goonj Labs, a mass media research startup, has tracked down the trends, popular mentions, Google searches and YouTube viewership to map the popularity of Brands in India. In a report called ‘The Goonj India Index 2015’ Facebook was the most wanted brand in India in 2015 with 24,505.93 GPM (1 GPM = Estimated reach of 1,00,000 on Digital Media). Airtel meanwhile saw itself at the bottom as the most hated brand with 137.03 GPM. Among other popular brands were Dainik Bhaskar and TOI with 808.30 GPM and 662.06 GPM. » Taking advantage of the ‘odd-even scheme’ in Delhi, Radio City 91.1 has launched a clever campaign themed ‘Odd ya Even, Gaadi Dega Radio City 91.1’, providing free cab service to the selected lucky listeners. With this initiative Radio City is not just offering convenience, but also facilitating carpooling and encouraging listeners to contribute their bit to ease pollution ridden Delhi. » As New Year resolutions go, we all have our own goals set for the year. Some decide to read more while others decide to build ‘artificial intelligence’, well at least Mark Zuckerberg does. The Facebook billionaire in a recent post revealed that his personal challenge for 2016 is to build a virtual assistant to help run his house and assist him at work, “kind of like Jarvis in Iron Man”. Zuckerberg is known to take such personal challenges every year, last year it was read two books a month and learn Mandarin before that.